Competitor Research a Walkthrough

Competitor Research a Walkthrough

In this article, I’m going to walk you through the competitor research process. In the previous lecture, we have seen how to find similar websites or competitors to the website you are going to build or to the niche, in which you have decided to create your website.

In this article, before showing you how to find the top ranking keywords of your competitors, first I will walk you through the entire process of how I'm going to find my competitors, their similar websites, and then the top keywords of all those similar websites Because, this will help you to replicate, this competitor analysis process, while you create your website.

As I said in the previous lecture, let's assume this scenario. I'm going to create a website on smartphone news, reviews, and gadget news i.e. some kind of techie stuff. So I have searched in Google for ‘top SmartPhone websites’. The first result itself is a link containing a list of top smartphone websites, but I can’t take that list for my use, because, you may not get such a link with a list of competitors, on your search. So, Let me find my list by myself. Let me move on to the next search results.

Phonearena, Gadgetsnow, Trusted reviews, and Pocketnow.

I know these websites very well, as I often read them. Pocketnow is a famous website for Android, iOS, Windows, blackberry mobiles, reviews, news, etc. The same goes for Phonearena too. Trusted reviews publish reviews for many electronic items including smartphones. Let's assume that I know only these websites in this niche, i.e. Smartphone news and reviews.

So how can I find similar websites to these 4 websites? Like I said in the previous lecture, let's go to the best tool straight away i.e. similarweb, where I'm going to enter the URL of these 4 websites, Gadgetsnow, Trustedreviews, pocketnow, and Phonearena. You see the global rank for Pocketnow is approximately 50,000, whereas all others are in the range of 3000 to 5000. While choosing a competitor, don't choose a website that's in 100 or 1000th ranks.

Competitor Research a Walkthrough
Competitor Research a Walkthrough

Because they might write about a lot of things, such as entertainment, gadgets, politics, science and many things. They could have got a domain authority of an unreachable amount. You cannot target the keywords of such competitors, at first. So I recommend you to choose a competing website of global rank from 20,000 to 50,000 Alexa rank or similarweb global rank.

Now let me see the competitors of Under competitors and similarities, I have got engadget, Phonearena, TechnoBuffalo, Phonedog, Android Central, etc, Let me click all these thumbnails and open them in separate tabs.

Among these sites, engadget, androidcentral, and phonearena have a global rank of less than 5000 and a category rank of less than 100, which is too competitive to target, for a newer website. On the other hand, Smartphonemag, pocketgear, and pocketpcthoughts have ranked much higher than 1 million, which means they have too low traffic to target. So skipping these websites, our list becomes Technobuffalo, phonedog, and Brighthand.

Now let me move on to TechnoBuffalo, which has got around 39000 global ranks. Let’s go to competitors. Almost the list is the same with Engadget, pocketnow, androidcentral, etc, Excluding them, I get and SlashGear

Here come competitors of Phonedog, which has got around 100 thousandths global rank. If you follow this course, that is, if you understand and implement every SEO factor that’s discussed here, then you too can attain a global rank of 100,000 within a span of 3 to 5 months.

Yes, of course, you can get it! And what would be your traffic, once you reach this rank? You would be getting anything around 4000 to 5000 daily unique visitors. Under that circumstances, you should reach this 100,000th
rank in Alexa or similarweb global rank. Now let me resume this process. Excluding high competitive and low traffic sites, I get the list as Phonescoop Tmonnews, Phandroid and, Phoneegg.

Similarly, I get the following list from Brighthand’scompetitors,, and shortlisting, use your own restriction on ranking. I restricted myself from around 5000 to 500,000th rank websites. You can also choose the same or increase or decrease the range based on the availability of competitors in your niche. Just look for 10 competitors in your niche to start finding the top keywords.

In my case, I have shortlisted 12 competitors, including technobuffalo, phonedog, and brighthand. More the competitors, more the top organic keywords you’ll get, to target for. However, it also involves more work for you to do. So far I have demonstrated to you:- How to find your competitors and their similar websites.

In the next article, let’s see how to find the top organic keywords of your competitors.


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