In this article, you’re going to learn, how to do competitor research in the right way. You need to look for the competitors, who are doing reasonably well neither the industry leader nor a newer one. Else you may end up with either high competition keywords or low traffic keywords. Instead of doing this work manually, let’s use some tools to do this hard lifting, because if you are a complete newbie, then there are chances that you might not even know, who your competitors are. Learn why long-tail keywords are rank in google.