In this article, you will learn how to validate keywords using Google Trends. You can access Google Trends by going to the google.com/trends.Open menu and then click ‘explore’.Now start adding search terms one by one from your shortlisted keyword list. For example, let me type ‘just talk app’ and press enter key. You have to must read this article to continue this article, Complete collection of Competitor’s Top Organic keywords
Now click compare and add the next search term. Let me enter ‘two remote control apps’ and press enter key. Similarly, let me enter all the top organic keywords we have found for Brighthand.com. But you can only compare a maximum of 5 keywords at once. However, you can replace any search term with another one at any point in time, which makes it easy to get a clear comparison. From the graph of ‘interest over time, it is clearly evident that ‘just talk app’ and ‘difference between apple and android’ are the 2 worthy keywords. The other 3 have very meager traffic compared to these two.
This is called the keyword validation process. Once you do this process, you will know which keyword to keep on your shortlist and which one to remove. Also, you can convert any broad keywords into long-tail keywords using Google trends.
I will show you how?
You need to go to this ‘Rising’ category instead of ‘Top’. Because under the ‘top’ category you get long-tail keywords with mixed levels of difficulty, ie., no detail is provided in terms of difficulty or competition. Whereas under the ‘rising’ category, you get trending long-tail keywords or breakout keywords with low competition, which are easier to rank quickly.
Like I mentioned the not-so-long tail keyword ‘just talk app’ is converted into a trending long-tail keyword ‘just talk app for android’. But for the keyword ‘difference between apple and android,’ there are no items in the rising or top category, which means the keyword is already in the best form of long-tail nature. Now let me replace the ‘decrypt rxf’ keyword with ‘best phone for Microsoft office’, and the last one with ‘difference between ios and android’ as these are the last keywords available in our shortlist for Brighthand.com. In these 2, ‘difference between ios and android’ is worthy but ‘best phone for Microsoft office’ has very meager traffic compared to others. Do you know How can a newer website outrank an established website?
So after validation, we get only 3 keywords from the list of 7. They are a Just a talk app for android Difference between apple and android and the Difference between ios and android If you write a perfect SEO-optimized article with these finalized keywords, definitely you will reach the top spot or at least in the top 3 spots in Google search. This is the tactic to get into the front page of Google, using low competitive decent traffic breakout keywords.
To consolidate, what we have done till now, first we manually found out 1 to 3 competitors using Google search Then using Spyfu, Similarweb, and Alexa tools, we expanded the list of competitors from 3 to around 12 Using Semrush and similarweb, we collected the first set of top organic keywords of those 12 competitors. Using Spyfu and Alexa, we collected the second set of top organic keywords of those competitors We have shortlisted the keywords and organized them in spreadsheet software like Microsoft Excel, Using Google trends, we have validated the shortlisted keywords and removed the unworthy ones.
At last, we have converted the broad keywords into trending long-tail keywords or breakout low competition keywords using Google trends. Once you complete all these 7 steps you will have a validated list of around 50 – 60 top organic long-tail keywords. Using these keywords, you can start writing articles or posts on your website one by one. Once you cover these 50 to 60 keywords with 1 article for each of these keywords, you would have got a complete website with 50 to 60 articles or pages. Even, by the time you finish these 60 articles, definitely, you should have got into the front page for 10 to 20 keywords.
In the next article, you will learn how to use the Google Adwords Keyword Planner tool to find the top organic keywords of specific landing pages.