In this article, let’s see why technical SEO matters in a search ranking? Technical factors are just like an entry ticket when you enter inside a theme park. Technical factors are not only crucial factors to get higher rankings, but also they are highly essential to even enter into the search engine result pages. In technical factors, we talk only about the technical on-page optimization of your website and not about the content. There is a separate section for content. You could have heard everywhere that content is king. you can learn How to collect top organic keywords of a specific page with this article.
I do accept.
But without these Technical factors, just having good content will not take you to better search engine rankings. Keywords are getting their importance declined day by day. I will explain this through a simple example.
Some 8 to 9 years back, SEO experts used to stuff keywords for every other alternate line in the post or in the content. But, after some 2 to 3 years, they reduced the number of times of keyword appearances in their post for every 50 words. If your website is newer then you must read this article – How can a newer website outrank an established website.
In recent years, the keyword appearance has got reduced to every 100th word. But, do you know one thing?
Now the best SEO content is the one that doesn’t have the target keyword in the body of the post. Do you wonder how it can happen?
Because recently, there is a higher rate of emergence of proof terms, relevant terms, etc. Don’t confuse yourself with, what is a proof term, what is a relevant term, Oh what is that?
We will see everything in detail in the upcoming sections and upcoming lectures. Just learn one thing that, what is SEO a year or 2 years back may become negative SEO now. Negative SEO is something, which, if you do in your blog, then it will reduce your search engine rankings rather than improving the condition.
Let’s move on to the next important point i.e. readability improvement. In recent years, search engines are giving more importance to readability. Readability is nothing but, whether a 6th
grade or a 9th-grade student, can read & understand your post, or is it readable only by a postgraduate or a graduate student?
So if your readability score is more, then, it means that a 6th or 8th-grade student can understand your content.
Next comes, Heading tags and description.
Search engines expect the existence of a heading inside your content. For example: Instead of just increasing the text size for headings or making them bold, you should assign H1, H2, and H3 tags for headings, subheadings, and minor headings respectively.
Also, they expect you to give a separate meta description in WordPress excerpts. Next comes, domain and URL authority. A domain with higher SEO visibility is 100 times better than a normal website with 100 keyword-optimized articles or posts.
Nowadays people are writing longer and longer posts. For example, posts that are running above 2000-3000 words. Also, people tend to add more multimedia content, for example, videos, images, and several animation effects inside the post, which causes slower loading.
Earlier, Google tends to boost search engine rankings for websites that load faster. But, now, if your website loads slower, then your search engine ranking will move a lot many places back in the search engine results. So pagespeed or page loading time was a luxury a few years back, has become an essential commodity now.
So Let’s see how we can improve and implement all these technical factors inside our websites.
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